Neptune’s stores invite you into a whole way of living - and my challenge was to bring that same feeling online. Giving customers more of the stories, ideas and detail that made spending time with the brand so rewarding.

Bringing Neptune’s world to life

I evolved Stories, Neptune’s editorial magazine, into a richer platform for the brand. Expanding into digital gave us new ways to explore the homes, people and thinking behind Neptune, helping customers imagine how it could become part of their own lives.

Keeping hold of the red thread

I built and led a 15-person creative and channel team, bringing together the people shaping the stories and those sharing them with customers.

My role was to keep hold of what made it all feel like Neptune. Across the magazine, digital content and partnerships, I connected the brand thinking with the everyday creative decisions, so customers could move between the store, the page and the screen and feel part of the same world.